Have you seen Dove’s “Dare to be Fearless, Dare to be You” ad featuring women with unconventional hairstyles- wild curls, super short and exciting hair colors? I say “unconventional” because in our country, we basically have coined long, black, silky hair as the epitome of a perfectly beautiful hair.
But there is so much more than plain, straight black hair! I mean there is nothing wrong with it, really, but if it isn’t your style, then go for exactly what you like! It is exciting to see that more and more women feel empowered to challenge the norm and just be true to themselves when it comes to hairstyling. In the Dove ad, the lady who has what I call “My Little Pony” hairstyle is a true stand out. I can just imagine the stares she gets daily with that bold blue and pink combination. More importantly though, I can visualize how much fun she gets to have everyday with that spectacular hair color!
Colored Hair Care 101
Anyone who has taken that step of getting colored hair understands that it is important to keep your hair healthy while having your locks in colors that well, rock. Having cool hair color often comes with having dry, damaged hair as the price. Don’t let this hold you back from getting the look you want. There are many products out there that are designed specifically to care for your hair. Here are a few ideas on how to minimize the damage and make your vibrant hair color last:
Shampoo Less, Condition More
Make sure to get yourself a color-friendly shampoo and conditioner. Try to cut down on shampoo as this can cause the color to fade. A conditioner is essential as it helps protect and repair damages if any. L’oreal Eversleek pair is perfect for the job.
Seal-in Moisture
After hair color treatment, the hair needs as much moisture as it can get. Daily conditioning will help a lot, but it is also important to give your hair a deep-conditioning treat for at least once a week. You can visit a salon or do it at home or you may check out TRESemmé’s Detox and Nourish.
Beat the Heat
Wash your hair with lukewarm or cold water. Avoid taking hot showers as this tends to open the cuticle and causes color to run. Minimize the use of flat irons and hair dryers as well as both can cause more dryness and damage on colored hair.
Embrace Your Style
No matter what society tells you what the norm should be, do what you think is best for you. Some women find their self-confidence through their creative hair color choices. Study shows that their self-image improved by allowing themselves the freedom of self-expression. Your personal style is a part of who you are, it makes you memorable. Go reveal a piece of yourself through your hair color! Your style is your calling card, so make your hairstyle count.
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